Custom Vinyl Graphics for your Vehicle Wraps
From mobile advertising solutions for small businesses to national campaigns for large corporations, KAUFF’S Wrap handles projects of all shapes and sizes. We manage every aspect of the process from design to install, which sets us apart from the rest of the industry.
What can we wrap? Well, nearly anything, but this list covers most of the bases: cars, vans, trucks, trailers, buses, fleets, boats, limousines, SUVs, taxis, RVs and box trucks.
Vehicle wraps reach consumers that other advertising avenues, like newspaper or TV, miss. Statistically, people with long commutes are harder to reach via newspaper ads. But 96% of Americans travel in some sort of vehicle each week, either as a driver or passenger. An ad in the local yellow pages can run as much as $12,000 a year, and you have to wait for someone to not only pick up the book, but pick you out from a list of competitors. With mobile advertising, KAUFF’s Wraps helps you reach your target audience in a unique and cost-effective way. With prices ranging from $2,000 to $5,000 (a one-time fee, we might add), KAUFF’s Wraps makes is affordable to take advantage of the high impact of vehicle wraps.
Static vs. Mobile Billboards
The Traffic Audit Bureau recently completed a study to compare the impact of static versus mobile billboards. They used a Seiko ad created with Scotchprint® Graphics. One truck reached an estimated 40,585 people per day in Chicago, while an average Chicago billboard reached about 48,000 people. The exposure is comparable, but the cost for fleet advertising is half that of traditional outdoor advertising (about 70 cents per 1,000 impressions, according to TAB).
The advertising team at Seiko agreed.
“Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do,” said Bob Swanson, Seiko’s advertising manager. “If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating.”
And we agree with Mr. Swanson.
Unlike static billboards, vehicle advertising goes where the people are. One wrap can be seen at a shopping mall, a restaurant, on a busy city street and on the highway, all in a single day. With the KAUFF’S Wrap team at the helm, you can be sure that those impressions are positive, grabbing the attention of the viewer.
According to the Transportation Advertising Council of America:
90% of travelers notice graphics on wrapped vehicles.
75% of consumers form impressions about a company based on the fleet graphics.
30% of consumers base buying decisions on impressions they receive from company vehicles.
We live in a visual society; these numbers prove it. Vehicle advertising caters to all levels of business and promotes your brand in a way no other form of advertising can.